Some of the biggest companies in social media, including Facebook, now known as Meta, are going through a complete reculture process. In other words, they are trying to rewrite their history.
Rebranding, which refers to changing the entire corporate image of a brand, takes careful preparation. It’s a lengthy process and it can’t happen without proper preparation.
Reculturing, on the other hand, is a visceral process that goes to the core of who your company is, what it stands for, and why you’re committed to doing what you do.
Today, I want to discuss the paradigm shifts that reculture provides. This understanding can help you stay ahead of the curve when it comes to marketing leadership, so it’s valuable information. Without further ado, let’s get into it!
The Reculturing of Facebook
Back when Mark Zuckerberg announced that Facebook would now be known as Meta, he didn’t just rebrand his social media platform, he recultured the organization from top to bottom.
As mentioned before, rebranding is all about changing the company’s image. This marketing initiative aims at changing the name, logo, slogan, mission, values, and more.
This is done to reach a new audience and develop a new identity in the eyes of stakeholders and customers. Reculturing is a lot deeper than that because it’s focused on changing norms, values, shared beliefs, and assumptions.
These things are at the core of the company. So, when Facebook was recultured into Meta, it means that the company is heading in a new direction. They are rewriting core values, creating new terms for employees, and reengineering roles to change the organizational identity. This will provide the brand with new opportunities.
2022 Is the Year of Content Creation
The Wall Street Journal named 2022 the “Content Creator Boom” and it’s very easy to see why. With the growth of platforms such as TikTok, Twitter, and more, social media influencers have become a lot more relatable. That leads to deeper, more authentic connections than what can be accomplished with traditional marketing strategies.
This shift has started to play a much more important part in regional and national companies, particularly the ones that have overlooked the relevance and power of influencer marketing.
Integrating social media influencers into your marketing strategy with meaningful content will allow you to reach audiences that may have never considered your products or services before. There’s no denying that social media influencers have great reach and they are skilled at creating engagement. The key is to choose the right influencers for your brand today and in the long term.
Final Words
The reason Meta is going through this reculture process is to evolve from a social media company to a digital ecosystem. This kind of transformation is complex and challenging, but it can provide incredible outcomes and breakthroughs.
Influencer marketing is powerful and it should be added to your arsenal if you want to have more meaningful connections and a loyal audience. If you need help getting started, contact us! Our team can help you conquer the future.
Author
Hina Mirza
PR & Media Specialist
The Social Company