Public Relations and Marketing are both integral parts to the success of a company, but they serve different purposes. Public Relations handles the aspect of maintaining a favorable company public image, whereas the purpose of Marketing is to promote and…
What is Customer Retention Strategy?Customer Retention Strategy is used to hold your current customers after offering a product or service. Every business has to work on customer retention strategy before the competition takes your customers right from under you. Attracting…
The concept of PR (public relation) and what it actually is, frequently falls under a great deal of misconception. So what is Public Relations exactly? A personal favourite PR quote for me is “everything you say or do is PR”…