Love What You Do
It may be cliche, but I truly believe you should be able to love your work. Your work day takes up at least one third of the day, so wouldn’t it be nice to enjoy those 8 hours? It doesn’t…
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The Out of Office Rule
The Out of Office Rule In a world that glorifies the hustle culture, overwork and burnout, we have embraced an alternative approach to work-life balance: the out of office rule. For us, work starts at 9am and finishes at…
Is Social Media the New Search Engine?
Is Social Media the New Search Engine? In the digital realm, social media is quietly stepping into the shoes of search engines. Younger users, especially Gen Z’s, are leaning towards platforms like Instagram and TikTok for reliable information. This shift…
The ever omnipresent WhatsApp
In today’s digital era, the line between work and personal life has become increasingly blurred, particularly with the widespread use of smartphone applications like WhatsApp. As a result, the constant availability of employees to clients and colleagues outside of working…
Making Kia Cool
Back in January 6, 2021, Kia revealed its rebrand with a new logo and new brand slogan that changed the face of the company. This was a bold and much-needed transformation that goes hand in hand with a fresh brand…
Social Media Reculture: What Major Companies Are Doing
Some of the biggest companies in social media, including Facebook, now known as Meta, are going through a complete reculture process. In other words, they are trying to rewrite their history. Rebranding, which refers to changing the entire corporate image…
5 Iconic Brands that no longer exist
Retail stores worldwide have hit a brick wall for multiple reasons over the past few years. Restrictions set in place during essential sales have left economy’s to plummet due to the lack of sales and foot traffic. The sector was…
Old spice, New life
The iconic brand that was reborn, known best as Old Spice, has reinvented itself and made a huge comeback. After loosing traction in the young men’s/antiperspirant category Procter & Gamble decided they needed to rebrand away from the dated sailor…
The Harley Phenomenon
Harley-Davidson is the most famous motorbike manufacturer in the world based out of the United States, Milwaukee, Wisconsin. The iconic motorbike manufacturer’s story stretches over the early 1900s up until the late 1980s. How did Harley-Davidson develop a cult-like following?…
Setting Boundaries In Business
Boundaries are not just for outside of work. We need to establish boundaries in business as well: at work and with our clients. More so now than before, as it has become the norm to merge our time outside of…
Company Culture: The Good, the Bad and the Ugly
Company culture is extremely important when deciding on the role and organization you want to pursue. This is because we spend most of our time working and are surrounded by the same people and environment approximately 8 hours a day. …
Authentic Marketing: To Be Or Not To Be Faux?
Celebrities are often the main targets for having their pictures heavily edited and society follows suit as they often consider celebrities to be role models or a reflection of what they aspire to look like. Is it recommended to edit…
The success story of Play-Doh
A Success Story We underestimate the importance of marketing and how crucial it is in our everyday lives. Here’s a great example of how – the invention of Play Doh. Play Doh’s invention began in Cincinnati and it was about…
Marketing Post Covid
It is no surprise that Covid-19 has completely changed the nature of marketing and businesses all around the world. Some ways in which it has impacted marketing begin with SEO and paid media. For example, search has become an innate…
How PR Saved Twister
There are not many people who are not familiar with the game Twister, challenging physical skill, usually played in groups of two or more people. It involves stepping on coloured circles on a large mat and quickly gets very tricky…
Why Businesses Should Offer Pro Bono
Although generally associated with the legal sector, pro bono work means working free of charge for a client or project. At The Social Company, we believe that it is important to offer a certain number of pro bono’s a year…
The difference between paid media & earned media
Traditionally if you wanted to get your product in front of your target market, you would film a TV commercial and pay for airtime or have an advert designed and published in a newspaper. Since then, marketing has become a…
Corporate Kindness:
Normalizing and embracing corporate kindness In traditional business environments, corporate culture can be a minefield of politics and confusion. On paper, many proudly claim that “people are our greatest asset” but the culture does not reflect that statement. Organisational hierarchy…
The difference between Public Relations and Marketing
Public Relations and Marketing are both integral parts to the success of a company, but they serve different purposes. Public Relations handles the aspect of maintaining a favorable company public image, whereas the purpose of Marketing is to promote and…
Customer retention strategy
What is Customer Retention Strategy?Customer Retention Strategy is used to hold your current customers after offering a product or service. Every business has to work on customer retention strategy before the competition takes your customers right from under you. Attracting…