Normalizing and embracing corporate kindness
In traditional business environments, corporate culture can be a minefield of politics and confusion. On paper, many proudly claim that “people are our greatest asset” but the culture does not reflect that statement.
Organisational hierarchy often determines who makes the decisions and sets the tone of the culture. This confusion often leads to a demotivated team and in the end it is the clients that suffer. While bite size buzz words litter corporate literature, the employees have no real idea what the shared values or standards are.
In many tough business environments, you never hear words such as empathy or kindness to describe workplace practices. Why is that?
Business environments have been focused for too long on the services they sell and along the way have forgotten about the importance of being kind. Being kind to employees and clients sets the tone of feeling valued and wanting to be part of the bigger picture goals. If we feel valued we perform better, the workplace environment feels better.
Kindness reminds us that everyone has a story, everyone has value and by showing kindness is not a weakness, it is a great strength and one that customers and staff can feel.
The importance of nurturing a kindness economy means truly understanding why you are in the business you are in, being authentic, believing in what you do and giving back to the community.
At The Social Company we believe in what is important, we believe in the services we provide, we believe in our passion and encourage our employees to be part of an amazing shift in how we do things. We encourage all our employees to be the best person they can be. Stripping away years of business terminology and getting to the very core of what we offer, no gimmicks only passion for what we do.
Hina Mirza
PR & Media Specialist
The Social Company