In the digital realm, social media is quietly stepping into the shoes of search engines. Younger users, especially Gen Z’s, are leaning towards platforms like Instagram and TikTok for reliable information. This shift from Google to Social Media indicates that social media content is perceived as more informative compared to traditional search results.

On social media, real voices and experiences stand out from regular search engines.
The content you see is pushed based on what you like. So, if you’re into spas or food, social media puts them higher on your algorithm.

If you want your brand to succeed in 2024 it’s now time to step up your social media game.

Keeping your customers in the loop with the latest updates about your brand across all social media channels is key. Nowadays, people are more likely to search for your brand on TikTok and Instagram rather than Google. We believe this shift is the future of social media. Collabs with influencers and visually appealing images adds more value for customers, keeping them engaged with your brand.

In the ever-changing digital world, brands can thrive by being genuine and transparent on social media. It’s not just about how people search; social media is the key to building strong and lasting connections. By focusing on the social media aspect, brands can ride the wave of change and create meaningful relationships with their audience.

You might be thinking, this only applies for Gen Z,  however, it’s essential to note that older generations are also changing their online habits. Facebook plays a crucial role for their market, serving as a hub to exchange information within groups. If you delve into your parents’ Facebook profiles, you’ll likely find groups they’ve joined, showcasing how heavily they rely on the platform for specific information on products or services. It’s a trend that spans across generations, highlighting the diverse impact of social media on consumer behavior.

In essence, social media, especially platforms like Instagram and TikTok, is now the go-to source for information, particularly among younger generations. This shift from traditional search engines signifies the growing importance of engaging content. Brands must focus on their social media presence for success in 2024, as even older demographics rely on platforms like Facebook for information exchange within specific groups. The key is authenticity and strategic engagement to build lasting connections with the audience.

Hina Mirza
PR Specialist
The Social Company