It is no surprise that Covid-19 has completely changed the nature of marketing and businesses all around the world.
Some ways in which it has impacted marketing begin with SEO and paid media. For example, search has become an innate part of one’s daily activity as people are afraid to risk exposure in public. SEO was always an important function of marketing; however now, it has become a crucial function.
Before venturing outside, a consumer will want to learn about the business, their hours of operation and what is in stock. So now more than ever, an organization will want to invest in SEO.
Another function that has become extremely important is digital advertising.
In-home media such as TV viewership, social media platforms and streaming services all became an everyday part of a consumer’s life because of the stay-at-home order that was implemented worldwide for almost a year. Therefore a company must keep in mind when advertising, where to advertise and to choose the right channel on the internet or through cable services.
A digital-first approach has now become the most important adopted strategy. Solutions must be digitally deliverable because customers no longer rely on going to a store physically for goods and services (except for of course, grocery shopping) but even then, online meal services and online grocery shopping has become increasingly popular during Covid-19.
Be Online and Game-Strong
Online shopping has become a part of everyday life for the consumer, even for the skeptics who never dreamed of sharing their personal information online. For example in the UK, 40 per cent more people have switched to online shopping compared to before the coronavirus (Covid-19) pandemic.
Online presence for all business is now paramount for a chance to survive the global business crisis caused by the pandemic.
Among other marketing transformations are the uses of social media and digital events (that include virtual conferences and webinars). In addition, video marketing continues to grow at an extremely high rate as consumers respond the most to visuals and what is captive to the eye. Viewers ultimately respond to high-quality videos that will speak to their audience.
How do marketing strategies need to change?
The market has remained saturated, even after those businesses that didn’t survive covid, and that saturation combined with a now much astute and money conscious customer means that marketing has to speak to the customer more than before and connect with a more meaningful and sincere message.
How we approach marketing has forever changed but our goals remain the same: increasing brand awareness, increasing leads and creating customer affinity.
To learn more on how to adapt to the digital-first approach, contact The Social Company today to discuss your marketing and PR needs.